International
President Al Brandel’s October E-letter
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Dear Club President,
You won’t find a more dedicated Lion than my
wife, Maureen, but when we began dating it was another story. I told
her I was “a little involved with Lions.” She responded, “What’s a
Lion?”
That shows you our challenge in getting our
name out and attracting new members. People are bombarded with so
much information and advertisement and so many appeals for help and
volunteerism that it’s easy for Lions Clubs to get lost in the
clutter. That’s why we need to present a clear image of who we are.
We need to speak with one voice. So we’ve “rebranded” Lions. We’ve
taken a long look at who we are. After conferring with many Lions
worldwide, we’ve identified eight key characteristics of Lions.
We are global.
We serve where we live.
We give 100 percent.
We do it ourselves.
We are rich in heritage and pride.
We are in good company.
We’re open.
We are dedicated to sight – and more.
You will help your club grow and become more
diverse by communicating these key characteristics.
Lions Clubs International has a wide range of
resources available on its Web site to help you communicate these
messages.
Please take a look at the impressive We are
Lions brochure
http://www.lionsclubs.org/EN/content/news_news_BrandFAQ.shtml
Also learn more about our rebranding
http://www.lionsclubs.org/EN/content/pdfs/lions_brand_book.pdf
Our 21st century messages deserve 21st century
media. Lions Clubs International is working hard to make sure
you have access to the tools you need to communicate effectively.
Our association now has a presence on the online video site YouTube.
Because this site is global, yet person-to-person media, it is an
excellent match for an organization whose ideals embrace both
personal service and worldwide cooperation. I urge all Lions
subscribe to the Lions channel on YouTube
https://www.youtube.com/lionsclubsorg
Of course the best way to communicate in any
century is by example. To be sure that your club is
walking-the-walk as well as talking-the-talk, ask yourself the
following questions.
In the past month, has my club:
Invited someone to a service activity or to visit my club?
Offered a warm welcome to newcomers?
Talked with local leaders about our commitment to the community?
Identified a problem in our community or in the world that our
club can work on?
Focused on the impact that we want to make?
Heard someone say that our club is an asset to the community?
Acted generously from the heart?
Lions working together can accomplish any
task. Your club can ramp up its energy, spirit and membership and
take its service to new levels.
As always, I thank you for all you do for your
community and our world.
Sincerely,
Al Brandel
International President
LCI Web site Links
http://www.lionsclubs.org/EN/content/news_news_BrandFAQ.shtml
http://www.lionsclubs.org/EN/content/pdfs/lions_brand_book.pdf
https://www.youtube.com/lionsclubsorg
